SEO (Search Engine Optimization) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs) and increase organic (non-paid) traffic. The goal is to make a website more visible to users who search for relevant topics, products, or services. SEO is a crucial part of digital marketing.

On-Page SEO

On-Page SEO refers to the practices and strategies that are implemented directly on the webpage to help improve its search engine ranking. It involves optimizing various elements of your website’s pages to make them more appealing to both search engines and users.

Off-Page SEO

Off-Page SEO refers to the actions taken outside of your website to improve its rankings. It mainly focuses on building the website’s authority, reputation, and trustworthiness through external factors.

There are several SEO platforms available that can help businesses optimize their websites, track performance, conduct keyword research, and analyze competitors.

Search engine platforms are tools that allow users to search for information on the internet. These platforms index billions of web pages and help users find relevant content based on queries. Some of the most well-known search engine platforms include:

Google

• Description: The most widely used search engine in the world, known for its fast and accurate results.

Bing

• Description: Microsoft’s search engine, offering similar features to Google.

Yahoo! Search

•  Description: Once one of the dominant search engines, it now operates under Bing’s technology

This  search engines offer different features and cater to varying user preferences, such as privacy, sustainability, or specific geographical regions.